Marketing Specialist

Responsibilities:

• Develop and execute multi-channel marketing campaigns with a focus on driving inbound leads.
• Manage SEO, paid media, content marketing, and marketing automation to increase visibility and engagement.
• Optimize ad spend and maximize ROI without relying on big budgets.
• Create compelling content for email, social media, blog posts, and sales enablement materials.
• Implement marketing automation strategies to nurture leads and improve conversion rates.
• Analyze performance metrics and continuously refine marketing strategies for better results.

Requirements:

• 3+ years of experience in B2B marketing, ideally in a SaaS or tech environment.
• Hands-on experience with SEO, paid media, content creation, and marketing automation tools (e.g., HubSpot, Google Ads, WordPress, etc.).
• Ability to drive inbound leads and improve conversions without excessive spending.
• Strong analytical skills with experience tracking performance and optimizing campaigns.
• Excellent written and verbal communication skills.

Lumen Resources:

At Lumen Resources, you will partner with trained recruiters who will guide you through discovering a brighter future. Our recruiters are concise and efficient in all interactions, hold exceptional communication, and will support resume writing and interview preparation, so you can land any position you want!

If this role doesn’t align with what you are looking for, we have a host of clients with roles that could be a match. Feel free to reach out to connect with one of our team members at info@lumenresources.com

Lumen Resources is an Equal Opportunity Employer

Don't hesitate to get in touch with our team for more information