Content Editor

Who you are

• You love turning messy inputs into crisp, repeatable outputs: You thrive in the ambiguity of an early‑stage start‑up and enjoy taking half‑defined ideas and turning them into polished, high‑quality content.
• You’re a leverage‑seeker: Rather than just “do the task,” you continuously look for ways to improve the process and find scalable systems.
• You have a bias toward action: You don’t wait for perfect instructions. You figure out what “good” looks like, propose a plan and execute.
• You communicate clearly: You write and edit with clarity; your updates and briefs keep cross‑functional teams aligned.
• You’re comfortable with ambiguity: Priorities can change quickly; you’re excited to help build the content function from scratch.
• You use AI as leverage: You’re excited to experiment with AI tools (e.g., LLMs, AI copywriters) to draft, summarise and ideate – while applying strong editorial judgment.What the job involves
• Own positioning (and keep it honest): Define what Alguna is, who it’s for, and why it wins—then keep it consistent across everything we ship.
• Partner with founders + GTM: Collaborate closely on go-to-market strategy and execute campaigns end-to-end.
• Run campaigns (the hands-on kind): From concept → creative → launch → measurement → iteration. If a landing page headline is underperforming, you’ll change it today, not next quarter.
• Know the market: Understand the competitive landscape, talk to customers, track trends, and turn insights into better messaging and strategy.
• Lead content strategy: Own content direction and execution across product marketing (launches, case studies, web, email, sales collateral), working with the team as needed.
• Find and scale channels: Identify, test, and optimize channels like content, social, SEO, email, partnerships, and whatever else works. Keep what performs, kill what doesn’t.

What The Job Involves

• Own the AI content engine: Research, edit and publish TOFU‑to‑BOFU content that attracts and converts our target buyers – from product pages to comparison guides to thought leadership.
• Optimize for search and AI visibility: Ensure content is technically sound (SEO basics like on‑page, metadata, internal linking) and structured for generative search (citations, Q&A formats).
• Refresh and improve existing content: Keep our library current and high‑performing; run tests and make updates based on data.
• Manage AI‑assisted workflows: Source and brief AI copywriting tools for first drafts; edit their output into opinionated, human‑quality copy.
• Collaborate across the business: Work with product marketing, growth, RevOps and design to ship content that supports launches and demand‑gen campaigns.
• Off‑site visibility: Contribute to guest posts, directories, Reddit AMAs and other off‑site initiatives to build backlinks and brand authority.

What Success Looks Like

• Our content consistently ranks and appears in AI‑powered results for our priority keywords and themes.
• The content machine runs smoothly: briefs are clear, drafts are delivered on time and edits are crisp.
• We see measurable organic growth in qualified traffic, demos and revenue attributable to content.
• Feedback from buyers shows that our content is useful, authoritative and differentiated