Graphic Designer

About Kind Water

Kind Water is a premium whole-house water filtration brand focused on healthier homes, better water, and long-term value. Our customers make high-consideration purchases, and our creative must communicate trust, clarity, and differentiation while still feeling modern, human, and emotionally compelling.

We are building a best-in-class DTC brand and are looking for a senior designer who can help us stand out visually rather than blend in.

The Role

This is a freelance contract role designed for an experienced individual designer who can think creatively, illustrate when needed, and generate best-in-class DTC creative across all major customer touchpoints.

We are looking for someone who brings ideas, not just execution. You should be comfortable starting from a blank page, exploring concepts visually, and turning strong ideas into polished creative that performs across channels.

What You Will Do

Website and Landing Pages

• Design homepage banners, promotional sections, and landing page visuals

Social and Paid Media

• Create standout static creatives for paid meta ads that inspire customers and educate them on our solutions.
• Design organic social visuals that feel native, intentional, and on-brand
• Explore new creative angles, visual hooks, and concepts rather than repeating templates

Email and SMS

• Design email layouts, headers, and campaign visuals
• Ensure email creative feels thoughtful, cohesive, and consistent with the brand
• Build reusable components while continuing to push creative quality forward

Marketplaces (Amazon, etc.)

• Design and refresh marketplace listing images and visual modules
• Translate complex product benefits into clear, compelling visual storytelling
• Adapt creative to platform-specific requirements while maintaining brand integrity

Illustration and Creative Exploration

• Create original illustrations, diagrams, icons, and visual concepts as needed
• Explore ideas through sketches, drafts, and iterations before final execution
• Think beyond obvious solutions to produce creative that feels distinctive and premium
• Use AI tools for ideation and exploration when helpful, not as a replacement for creative judgment

What We Are Looking For

• Senior-level designer with significant DTC experience
• Strong portfolio demonstrating:
• Original concepts and creative thinking
• Illustration or hand-crafted visual work
• DTC or e-commerce creative
• Process, drafts, or iterations, not just final outputs
• Strong understanding of what makes DTC creative effective
• Experience designing for e-commerce or high-consideration products
• Marketplace experience is a plus, especially Amazon
• Excellent English communication
• Comfortable working independently with clear briefs and ownership

Please Do Not Apply If

• You are a studio or agency
• Your work is primarily template-based or Canva-driven
• You only show final designs without insight into your thinking
• You rely entirely on AI for finished creative