Social Media Manager

Our client is seeking a Social Media Manager who understands the power of story, clarity, and connection. This role is for a creative strategist who can take our brand refresh and turn it into momentum — growing our online community, crafting narratives that convert, and managing content across multiple channels with confidence and autonomy.

You’ll bring our brand vision to life across Instagram, email, and future community platforms — transforming our clients digital presence into an inspiring, movement-led ecosystem that drives both engagement and growth. With already 100k+ followers we need someone that can jump right in and support the next phase of growth!

Estimated 20 hrs a month, freelance preferred. We are not interested in agencies!

Strategy & Growth

• Develop and execute a cohesive social strategy aligned with our mission, content pillars, and growth goals in collaboration with our Director of Marketing
• Plan monthly social calendars across Instagram, and newsletters (in collaboration with Creative & Monetization Designer)
• Define and track KPIs (reach, engagement, conversion, community growth)
• Identify trends, storytelling opportunities, and collaborations that elevate visibility
• Own channel strategy, posting cadence, and creative consistency

Content Creation & Storytelling

• Write hooks, captions, and storylines that align with Client’s voice and resonate emotionally
• Repurpose content from workshops, rituals, events, and brand partnerships into storytelling pieces
• Collaborate with design to bring content ideas to life (carousels, reels, stories, affirmations, event flyers, etc.)
• Develop content themes and story arcs that connect followers to our deeper mission
• Ensure all content reflects our brand identity, tone, and valuesCommunity & Engagement

• Manage community conversations — respond to DMs, comments, and tags with heart and brand alignment
• Cultivate ambassador and collaborator relationships (brands, creators, and members)
• Drive engagement through campaigns, challenges, and rituals that inspire participation
• Support the launch and growth of client Power Circles and in-person events through digital storytelling

Analytics & Optimization

• Track performance metrics and evolve strategy based on insights
• Provide monthly reports with recommendations and next-step experiments
• A/B test formats (reels vs. carousels, posts vs. stories) to find what connects most with our audience

🔑 Must-Have Skills

• Proven experience managing and growing social media accounts for brands or communities (especially lifestyle, wellness, or women-led)
• Deep understanding of storytelling, clarity, hooks, and visual cohesionStrong co
• pywriting skills — able to write in a warm, empowering, and conversational toneConfident
• in Instagram Reels, TikTok potential, Canva, and content planning tools (Later, Notion, or similar)
• Strategic mindset: understands both creative flow and analytics-driven growth
• **Comfortable leading with autonomy while collaborating across creative and partnerships teams💡 **Bonus Points

• **Experience launching **viral or community-driven campaignsSkilled a
• t email newsletters and lightweight funnel integration (e.g., Manychat, Substack, Beehiv)
• Passion for women’s empowerment, wellness, and conscious communityFamiliari
• ty with affiliate or sponsorship storytelling for brand partnerships

About The Community

Mission

We aren't just a community — it’s a movement. We exist to heal the disconnect in modern friendship and create spaces where women feel seen, supported, and celebrated. Through rituals, circles, and shared growth experiences, we help women build aligned friendships that fuel both personal joy and collective success.

Vision

We envision a world where every woman has a Power Circle — a community of amplifiers who elevate her dreams, walk beside her through challenges, and inspire her to thrive.Brands & Aesthetics We Admire**

Hot Smart Rich

Jenna Kutcher

The Roots Co

BossBabe

Sammi Cohen Talks

Seventh House Marketing

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