Generative Engine Optimization (GEO) Specialist

We’re looking for a Generative Engine Optimization (GEO) Specialist who understands how to make brands rank inside conversational AI platforms such as ChatGPT, ChatGPT Atlas, Perplexity, Claude, Gemini, and other LLM-powered assistants.

This role is not about traditional SEO, it’s about training, structuring, and positioning brand data so that generative models cite, recommend, and reference our clients as authoritative answers. You’ll lead Braymonte’s internal GEO framework and deploy it across our portfolio of international clients.

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Responsibilities

• Develop and implement a comprehensive GEO strategy for Braymonte and client brands.
• Optimize content for LLM retrieval, contextual citation, and entity mapping across ChatGPT, Atlas, Perplexity, Gemini, Claude, and similar systems.
• Conduct entity-based audits to identify missing structured data, schema, and high-value context gaps.
• Build and maintain knowledge graphs and context packs to influence model responses.
• Test prompt-based retrieval outcomes and track visibility within generative engines.
• Collaborate with marketing and data teams to align GEO with content, PR, and SEO pipelines.
• Stay current on updates to OpenAI’s ChatGPT search integration, ChatGPT Atlas ranking factors, and other LLM retrieval behaviors.

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Requirements

• Deep understanding of entity optimization, semantic search, and LLM training data behavior.
• Proven record of improving visibility or citations inside ChatGPT, Perplexity, or other AI engines.
• Familiarity with AI evaluation tools, prompt testing frameworks, and LangChain / RAG pipelines a plus.
• Excellent written English and strong analytical skills.