About us:
Staffviser is a people-first Employer of Record on a mission to help startups & companies find,
deploy, and retain top employees from emerging markets. We support and empower our clients' employees through friendly management, career coaching, training opportunities, and recognition programs. Founded in 2023, we’re rapidly expanding our teams in the Philippines for our core operations and in Europe/US for our sales and marketing departments.
Schedule: Full-time schedule Monday to Friday, Irish time zone.
What you’ll do:
- Develop and execute a marketing strategy aligned with our industry, brand voice, and sales objectives.
- Drive demand through B2B formats such as podcasts, customer success stories, and branded events.
- Grow our websites with additional content and increase conversion of visitors into qualified leads.
- Write LinkedIn posts on behalf of our leadership and recruitment teams, tailoring the messaging to each target audience.
- Optimize all content for SEO, AEO, and GEO to improve organic visibility and AI-search discoverability.
- Use AI and marketing automation tools to improve content creation and workflow efficiency while maintaining editorial quality and an authentic brand voice.
- Track content and campaign performance, conduct regular audits, and run A/B tests to improve conversion and refresh existing content.
- Work closely with the sales team to refine targeting, assess lead quality, and improve the performance of our growth marketing initiatives.
- Collaborate with external partners such as fractional experts, developers, designers, and video editors.
- Conduct in-depth research on our industry/competitors and monitor social media brand mentions.
- Stay updated on AI tools, marketing trends, and best practices to enhance performance.
What you’ll need:
- Bachelor’s or Master’s degree in communications, marketing, or a related field.
- Strong interest in B2B and growth marketing, ideally within the HR or recruitment industry.
- Track record of launching growth campaigns and creating content that deliver measurable results.
- Strong understanding of B2B content distribution on LinkedIn, with the ability to simplify complex topics and adapt to different audiences.
- Creative mindset with basic proficiency in a design tool and an understanding of design principles.
- Strong analytical skills and the ability to turn performance data into actionable improvements.
- A proactive, self-directed approach, with the ability to prioritize, take ownership, and solve problems.
- Alignment with our five core values: Visionary, Integrity, Synergy, Excellence, Responsibility.
What you’ll get:
- Full-time local employment with a competitive compensation package and full equipment provided.
- Work-from-home position, ideally based near Dublin to meet with the team from time to time.
- Career opportunities to work for a growing startup with strong growth ambitions.