Fractional Brand / Product Designer

Fractional Brand & Product Designer – CPG / Beverage / DTCLocation: Remote (team based in UK & Portugal)

Time Commitment: Freelance / Part-time

Compensation: Competitive

About Us

We're an early-stage consumer brand reimagining how functional ingredients and leisure experiences intersect. Our mission is to bring something refreshingly new to the beverage aisle—something that speaks to modern lifestyles, social habits, and evolving wellness preferences.

We've identified an untapped category at the convergence of health, social drinking, and convenience, and we're building a bold, memorable brand to own that space. Backed by solid research and early market testing, we're now seeking a talented designer to help shape the brand identity across digital and physical touchpoints—from packaging to performance ads.

Who You Are

• You thrive in scrappy startup environments, and love working fast and iteratively.
• You’re a visually imaginative brand thinker who can translate vague ideas into powerful consumer-facing creative.
• You’re collaborative and feedback-driven, but also self-directed and excited to take ownership.
• You're excited about CPG, DTC, wellness, or beverage branding—especially creating something entirely new.
• Bonus if you’re into product-market fit testing, consumer psychology, and what makes people pick something off a shelf or click an ad.

Key Responsibilities

• Design visually bold packaging for our canned drinks, starting with a clear-protein mojito concept.
• Support our team with website design, ads, digital branding, and social assets as needed.
• Rapidly iterate on designs based on real-world feedback and testing—we’re all about speed, testing, learning.
• Work closely with the founding team on crafting a memorable, modern, and standout visual brand identity.
• Possibly contribute to additional areas of the project, depending on interest (e.g., naming, customer journeys, merch).

What We’re Looking For

• Portfolio showcasing vibrant, energetic visual design (especially consumer-facing brands, packaging, or ad creatives).
• Experience in brand, product, or marketing design—ideally in consumer goods, food/bev, or wellness (2+ years preferred).
• Comfortable with Figma and/or similar design tools.
• Able to self-manage and deliver high-quality creative in a fast-paced, remote setting.
• Strong sense of aesthetics, color, and playfulness—we want this product to feel fun and fresh.

What We Offer

• The opportunity to help build a brand from the ground up in an untapped space.
• A fun, collaborative team open to ideas and quick to execute.
• Flexible, remote-friendly work setup.
• The chance to see your design work in real-world settings (on cans, shelves, screens, and socials).