Creative Strategist

Note: You are NOT required to be located in New York for this role

About Us

The Feed Media is a performance marketing agency specializing in growth for email newsletters, information products, established personal brands, and e-commerce companies.

We’ve worked with clients across AI/technology, celebrity fitness, prints & mills, real estate investing, health & beauty, and more.

Core ResponsibilitiesCreative Strategy (25%)

• Research audience segments, pain points, dream outcomes, and objections through Reddit reviews, competitor analysis, and social listening.
• Develop detailed persona profiles and identify strategic angles that will resonate with target audiences.
• Stay ahead of creative trends by actively following platforms like TikTok, Instagram, and industry thought leaders.
• Use research tools like Meta Ad Library and competitor analysis to identify winning creative approaches.
• Create comprehensive creative strategy documents that guide campaign development.

Creative Execution (25%)

• Write compelling hooks, scripts, and body copy that drives engagement and conversions.
• Develop detailed creative briefs for UGC creators, designers, and video editors.
• Direct creative production, including shot selection, visual storytelling, and brand consistency.
• Understand pattern interruption techniques and hook mechanisms that stop the scroll.
• Work with our designers and video editors to create concepts that scale.

Meta Ads Management (25%)

• Set up and manage Meta ad campaigns, including audience targeting and budget allocation.
• Analyze campaign performance metrics (CPM, CTR, conversion rate, CPA/CPL) to identify winning creative.
• Understand what constitutes good performance across different metrics and industries.
• Connect creative decisions to performance outcomes and iterate based on data.

Client Management (25%)

• Distill performance data into actionable insights for clients.
• Lead client meetings with confidence.
• Communicate creative rationales effectively to stakeholders.
• Set meeting agendas, provide regular updates, and maintain clear boundaries.
• Build and maintain strong client relationships through proactive communication.

What We’re Looking ForMust-Have Skills

• Ability to write ad concepts that result in strong UGC ads.
• Understanding of core ad metrics (CPM, CTR, CVR, CPA/CPL).
• Self-starter mentality who can drive projects forward independently.
• Excellent communication – you will be driving client check-in calls within the first 30 days on your own.

Nice-to-Have Skills

• Direct Meta ad campaign management experience.
• Great if you’ve worked with newsletter brands or information products, but not required.

Our Ideal Candidate

• You’re a great copywriter.
• You drive projects forward (aka high agency – you tell us what you’re doing, why, and if there are roadblocks, how you think they can be solved).
• You’re the type of person who naturally studies ads while scrolling, reverse engineers successful campaigns, and gets excited about finding that perfect hook.
• You can take ownership of client relationships and confidently lead strategy meetings.

While we don’t expect expertise in all four competency areas (Creative Strategy, Creative Execution, Meta Ads Management, Client Management), you should feel 7/10 in at least two with a willingness to develop in the others.