Email Marketing Strategist

Email Marketing Strategist (Contract-to-Full-Time)

Threadpoint | Manhattan Beach, CA (Remote)

About Threadpoint

Threadpoint is a Klaviyo Master Platinum Partner redefining how email and SMS actually drive growth for ambitious ecommerce brands. We don't chase vanity metrics or pretty dashboards. We build strategies that impact the P&L.

Our clients include brands like Dooney & Bourke, Feetures, BrickHouse Nutrition, Caroline's Cakes, and more. We think like owners, measure what matters, and push the envelope on retention marketing.

The Role

We're looking for an Email Marketing Strategist to own end-to-end email and SMS strategy for a portfolio of DTC/ecommerce clients. This is a contract role with a clear path to full-time for the right person.

You won't just be building pretty emails. You'll be the strategic brain behind lifecycle programs that make customers feel understood and come back to buy again.

What You'll Do

• Develop and execute email & SMS marketing strategies across multiple ecommerce client accounts

• Build, optimize, and manage Klaviyo flows (welcome, abandoned cart, post-purchase, win-back, browse abandonment, sunset, and more)

• Plan and execute campaign calendars aligned with client goals, promotions, and seasonal moments

• Own segmentation strategy, building smart, behavior-based segments that drive relevance and revenue

• Analyze campaign and flow performance, pull insights, and present actionable recommendations to clients

• Manage A/B testing programs to continuously improve open rates, click rates, and conversion

• Collaborate with designers to brief and review email creative that's on-brand and conversion-focused

• Monitor deliverability health, list hygiene, and sender reputation

• Contribute to client strategy calls and reporting with a data-informed, ownership mindset

What We're Looking For

• 2+ years of hands-on email marketing experience, ideally in an agency or multi-brand environment

• Strong Klaviyo proficiency: flows, segments, campaigns, reporting, and deliverability

• Deep understanding of ecommerce/DTC customer lifecycle and retention marketing

• Experience with SMS marketing strategy and execution (Klaviyo SMS, Postscript, or Attentive)

• Analytical mindset, comfortable pulling data, interpreting metrics, and turning numbers into strategy

• Strong copywriting instincts. You know what makes someone open, click, and buy

• Familiarity with Shopify and ecommerce platforms

• Excellent communication and client-facing skills

• Self-starter who thrives in a fast-paced, small-team environment

Bonus Points

• Klaviyo certification(s)

• Experience with ecommerce brands doing $1M to $50M+ in annual revenue

• Background in conversion rate optimization or customer retention analytics

• Familiarity with tools like Google Analytics, Triple Whale, or Northbeam

• Previous agency experience managing multiple accounts simultaneously

Compensation & Benefits

During the contract phase, you'll be compensated with a percentage of the client retainers you manage, giving you a direct connection between your performance and your earnings.

Upon conversion to full-time for the right candidate, you'll transition to a competitive base salary plus a comprehensive benefits package including:

• Health, dental, and vision insurance

• 401(k) with company match

• Generous PTO and paid holidays

• Remote-friendly work environment

Why Threadpoint

• Work with exciting DTC brands across a variety of categories

• A team that actually thinks strategically, not just executes tasks

• Clear path from contract to full-time based on performance

• We challenge the "same discount loop." If you're tired of cookie-cutter email marketing, you'll fit right in

How to Apply

Apply directly on LinkedIn or send your resume and a brief note on why you'd be a great fit.

We'd love to see examples of email/SMS work you've done: Klaviyo screenshots, campaign results, or case studies are a huge plus.