Digital Marketing Specialist - SEO

A skilled digital marketing professional is needed to optimize a newly launched website for search engine visibility and organic growth. The role focuses on implementing effective SEO strategies, conducting comprehensive keyword research, and ensuring the site is technically sound for optimal indexing. The ideal candidate will have a strong understanding of current SEO best practices and a proven ability to drive measurable improvements in search rankings and traffic. Deliverables

• Conduct a full SEO audit of the website, identifying technical and on-page issues
• Perform in-depth keyword research to inform content and meta-data optimization
• Optimize website structure, internal linking, and site speed for better crawlability
• Implement on-page SEO improvements, including meta tags, headings, and image alt attributes
• Develop and execute a content optimization plan to target priority keywords
• Set up and monitor analytics tools to track SEO performance and report on progress
• Provide actionable recommendations for ongoing SEO improvements

Requirements

• Demonstrated experience in SEO, including technical, on-page, and content optimization
• Proficiency with SEO tools such as Google Analytics, Search Console, SEMrush, or Ahrefs
• Strong analytical skills and ability to interpret data to inform strategy
• Familiarity with website audit processes and best practices for new site launches
• Excellent communication skills and ability to present findings and recommendations clearly
• Experience working with content management systems (e.g., WordPress, Wix, Squarespace)
• Ability to work independently and deliver results within agreed timelines

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