Freelance Marketing (Remote)

This role focuses on driving the marketing and branding efforts for a software project, aiming to establish a strong market presence and support the development team. The successful candidate will be responsible for creating and executing marketing strategies tailored to the software industry, ensuring the product reaches its target audience effectively. This is a remote, project-based opportunity with the potential for future collaboration based on performance and project outcomes. Deliverables

• Develop and implement a comprehensive marketing plan for the software product
• Conduct market research to identify target audiences and competitive positioning
• Create engaging content for digital channels, including social media, blogs, and email campaigns
• Manage branding initiatives to enhance product visibility and reputation
• Monitor and analyze campaign performance, providing actionable insights for optimization
• Collaborate with the development team to align marketing strategies with product features and updates

Requirements

• Proven experience in digital marketing, preferably within the software or technology sector
• Strong understanding of branding principles and digital marketing channels
• Ability to develop and execute strategic marketing plans
• Proficiency in content creation, social media management, and analytics tools
• Excellent communication and organizational skills
• Strategic mindset with the ability to work independently and remotely
• Availability for a single project with potential for follow-up work

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