As AI reshapes entry-level work, the real career currency is no longer a degree, but the skills and microcredentials that prove you can deliver impact from day one.

The Era of Degree-First Hiring is Fading
The era of relying on university degrees as the main gateway into white-collar careers is rapidly fading, as employers sharpen their focus on demonstrable skills, microcredentials and “time-to-value” on the job, according to HiBob APJ’s head of people and culture, Anna Volkova.
Volkova says a powerful mix of technological change and AI is forcing HR leaders to rethink what really predicts success in modern roles – and formal education on its own is no longer cutting it.
“The shift is driven by a new, undeniable reality: the half-life of knowledge is shrinking,” she said. “In fast-moving sectors, the theoretical foundations of a four-year degree can’t always keep pace with the rapid evolution of technology.”
With the majority of HR professionals now placing greater value on skills and microcredentials than on traditional qualifications, Volkova argued the market has reached an inflection point. Degrees still matter, she says, but they are no longer the decisive filter they once were.
“Today, 64% of HR professionals recognise that while a degree shows commitment, it doesn't guarantee the digital fluency or AI capability required to drive immediate business results,” said Volkova.
“We are seeing a pivot toward ‘new collar’ hiring, where microcredentials offer a more agile and verifiable way to prove a candidate can perform.”
AI is Rewriting the Job Description
One of the biggest catalysts is the rapid adoption of AI, which is swallowing up the routine, process-heavy tasks that used to dominate entry-level roles.
“As AI begins to automate the administrative tasks once reserved for juniors, the premium has shifted to adaptability and creativity,” Volkova explained. “These are outcomes that are often better evidenced through practical projects than a transcript.”
For employers in high-growth environments, she says, the core question has flipped. Instead of asking whether someone has the “right” degree, hiring managers increasingly ask whether that person can deliver impact – fast.
“For us, the question isn’t whether someone has a degree, it’s whether they can create meaningful impact within their first quarter,” she said. “In high-growth environments, time-to-value matters. A skills-based lens allows us to hire for execution readiness, not just potential.”
Inside a Skills-First Hiring Process
Volkova is adamant this is not about diluting standards. If anything, the bar is being raised – just in a more targeted way.
“Instead of using a degree as a filtering tool, we’ve pivoted to skill-based assessments that measure real-world problem-solving and critical thinking,” she explained.
She pointed to a recent Customer Success hire in the APJ region as a clear example of how this new approach works in practice.
“We moved away from screening for specific academic backgrounds to focus on client lifecycle management and cross-functional influence,” she said.
Rather than scanning CVs for particular qualifications or alma maters, HiBob designed scenario-based exercises to test how candidates would handle real challenges on the job.
“We used scenario-based exercises where the candidate had to demonstrate how they would manage a churn risk and reframe value for a senior stakeholder, capabilities that a traditional degree rarely covers,” Volkova added.
This opened the door to talent who might otherwise have been screened out simply for lacking a conventional academic pathway.
“This approach allowed us to tap into a broader talent pool, including those who have ‘leapfrogged’ traditional paths,” she said.
“This doesn’t mean we’re lowering the bar; we’re refining it. We still operate with structured success profiles, defined competences, and calibrated interview loops. The difference is that we assess demonstrated capability, not academic background alone.”
Where Degrees Still Matter – and Where They Don’t
Despite the shift, Volkova stresses that formal qualifications are far from obsolete, especially in fields where public safety and compliance are at stake.
The picture looks very different, however, in much of the corporate landscape.
Volkova believes the media sector is one of the clearest case studies in how AI can fast-track this transition.
“While the media sector is already ahead in replacing traditional entry-level tasks with AI, other industries are lagging, creating a lopsided market,” she noted. “For these sectors that adapt at a slower pace, the degree still acts as a safety net.”
But she expects that safety net to weaken as AI becomes more deeply embedded in day-to-day operations across all industries.
For HR leaders, the message is clear: the credential of the future is less about where you studied, and more about what you can tangibly do from day one.




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