With an increasing number of young workers turning to TikTok and Instagram for career advice, tapping into social media feeds can help leaders and organizations better understand Gen Z applicants and employees.
Sam DeMase, the career expert at hiring site ZipRecruiter and an online influencer with a combined following of almost 900,000 users on Instagram and TikTok, shares insights into what's on young workers' minds. Her "CareerTok" videos offer advice on writing resumes, prepping for interviews, and negotiating job offers.
What is on young workers’ minds?
Career pivots are big right now. Young workers are asking: How can I make a successful career pivot in this market? How can I stand out as a candidate in this competitive market? What should my resume look like? How can I set boundaries when I’m new to a workplace?
There’s a tone of fear and anxiety due to economic uncertainty and the fiercely competitive job market. Gen Z feels particularly pressured, wondering if their entry-level jobs will be replaced by AI or automated.
Identifying Your Superpowers
Knowing your superpowers—the top three things you’re really good at—is crucial for building a powerful resume, interview narrative, and value proposition. Leaders have a responsibility to identify and celebrate these unique strengths within their teams.
Professional Development in One-on-Ones
Making professional development a regular agenda item in one-on-one meetings can open discussions about skills development, promotions, and how to fill skill gaps.
The Role of Social Media for Leaders
Candidates research potential employers just as employers research them. A c-suite executive with a robust, joyful home life outside of work is a green flag for Gen Z and millennial candidates, signaling a healthy work-life balance.
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