There are significant short- and long-term benefits for employers who hire students, recent graduates, and others early in their careers for construction and skilled labor roles. We've gathered insights from 12 hiring experts to share their most effective strategies:
Build Relationships with Vocational Schools
One standout strategy is forming direct connections with vocational schools and high school CTE programs. Attending career fairs, offering job site tours, and hosting short internships can significantly impact recruitment. Pairing new hires with experienced mentors not only improves retention but also accelerates skill development.
Launch Winter Recruitment Campaigns
Winter recruitment campaigns can be a game-changer. Candidates hired during colder months often show stronger commitment and advance faster due to lower project demand, allowing more time for hands-on training.
Place Job Ads at Hardware Stores
Hardware stores and trade counters are where active workers frequent. Simple, straightforward job ads with QR codes placed in these locations can attract more qualified hires than traditional job listings.
Host Family Involvement Programs
Family involvement programs create natural mentorship opportunities and attract candidates who value pride and purpose in their work. Hosting "Bring Your Family to Work" events can lead to higher retention rates.
Attend Local University Job Fairs
Job fairs at local universities provide direct access to motivated candidates. This approach can quickly build a strong pipeline of potential hires.
Develop Clear Career Paths
Creating transparent career paths with apprenticeship or trainee schemes ensures new employees feel valued and understand their growth potential within the company.
Create Apprenticeships with Immediate Earnings
Apprenticeship programs that offer immediate earnings attract candidates by providing a viable alternative to dead-end retail jobs. Partnering with local unemployment offices can further enhance recruitment efforts.
Partner with Local Businesses
Collaborating with hardware stores, trade schools, and equipment suppliers to host joint job fairs or workshops taps into trusted networks where early-career candidates are already engaged.
Recruit Military Veterans for Apprenticeships
Military veterans bring discipline and technical expertise, making them ideal candidates for apprenticeships. G.I. Bill V3 approval allows veterans to earn while learning, enhancing recruitment and retention.
Leverage Social Media for Behind-the-Scenes Content
Platforms like Instagram and TikTok can showcase the technological aspects of modern trades, attracting young candidates interested in hands-on careers.
Tap Into Informal Hiring Networks
Informal pipelines such as job site leads and union representatives can quickly fill positions. Offering small incentives for referrals can yield significant results.
Conduct Proactive Community Outreach
Engaging with local schools and vocational training institutions through career expos and workshops can introduce young people to the opportunities in construction and skilled trades.
These strategies not only fill positions but also build a loyal, skilled workforce ready to meet the demands of the industry.
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