Unlock the Hidden Job Market: The 10/10 Rule That Landed Thousands of Jobs

Stop spraying generic resumes into the void. Career coach Beth Hendler-Grunt reveals a proven networking strategy called the 10/10 rule that taps into the hidden job market—where most jobs are actually filled.

What is the 10/10 Rule?

1. Pick 10 companies you're genuinely interested in.
2. Find 10 people at those companies working in entry-level roles you'd like.
3. Contact them with a personalized, respectful message.

"A lot of students are very afraid and intimidated to reach out to alumni or people they haven't met," says Hendler-Grunt. But "people are willing to help when you are focused, you have a plan, and you come in prepared."

How to Make the First Contact

• Use your college's alumni network or LinkedIn (filter by your alma mater).
• Send an email or LinkedIn request that:
  • Opens with a commonality (e.g., same school, major).
  • Expresses curiosity about their career path.
  • Briefly mentions your skills.
  • Asks for a 15-minute conversation.

"It's not just, 'Hi, do you have a job for me?' That's like asking to get married on the first date."

During the Conversation

• Set a brief agenda: thank them, say you want to learn about them, then share about yourself.
• Ask questions you can't Google: How did they get where they are? What are their biggest challenges? How is success measured?
• When talking about yourself, focus on three core skills with examples. Tailor your message to the person.

Closing the Call

Ask these powerful questions:

• Do you have advice on breaking into this industry/company?
• Are there trade organizations or networking groups I should join?
• Would you be open to staying in touch?
• Is there someone else you think I should speak with? Can you connect me?

"One person connects you to the next, and all of a sudden you have your own network. This is like the hidden job market."

If You've Already Applied

Even if you've submitted an application, reaching out to an entry-level employee or alum can help. They may flag your application, submit a referral, or share insider info. Mention you applied, highlight your skills, and ask about their experience.

Why This Works

As a new grad, your resume may look like everyone else's. Relationships give you an edge.

"People hire people — not a job board, not an ATS, not AI, even though it might feel that way. To get a job, you have to forge relationships with people."

Start with 10 companies and 10 contacts, and watch your network—and opportunities—grow exponentially.