There are important short- and long-term benefits for employers to hire students, recent graduates, and others early in their careers for manufacturing roles. We reached out to nine hiring experts to get their thoughts.
Partner with Technical Schools for Talent Pipeline
One key recruiting strategy is establishing collaborative partnerships with technical schools, vocational schools, and community colleges. These schools contain a wealth of talented early-stage professionals ready to join the workforce. Companies can build brand recognition by sponsoring school functions, offering internships, or launching apprenticeship programs. At Sumitec International Inc., being active on campus and providing hands-on training has been highly beneficial.
Moreover, targeted digital outreach on platforms like Instagram, LinkedIn, and TikTok helps dispel outdated notions about manufacturing jobs. Short videos focusing on safety, innovation, and career growth showcase modern manufacturing, boosting visibility and changing perceptions.
Lastly, internal recruitment with defined career pathways is crucial. Offering comprehensive training, mentorship, and advancement opportunities fosters loyalty and motivation. Mapping out a 3, 5, or 10-year future for new hires attracts and retains high-potential talent.
Engage Students Early in Academic Journey
Partnering with local technical schools, community colleges, and high schools with vocational programs is highly effective. This strategy provides access to a talent pipeline, allows for early engagement through internships and job shadowing, and aligns skills with company needs through curriculum input.
Implementation tips include sponsoring on-campus events, offering scholarships tied to job offers, establishing co-op programs, and creating fast-track hiring for graduates.
Host Skill-Based Competitions at Local Colleges
Building long-term partnerships with educational institutions and engaging students throughout their academic journey is key. Instead of waiting until graduation, proactive outreach through sponsored projects, hands-on training modules, and early apprenticeships ensures brand awareness and signals long-term investment.
Hosting events like "Build Your Career Day" with plant tours and simulations can demystify modern manufacturing, leading to increased applications and better retention. Research shows that hands-on experiences double the likelihood of students pursuing manufacturing careers.
Offer Internships and Facility Tours
A hands-on approach, such as hosting skill-based competitions at community colleges, allows employers to see candidates' technical skills and work ethic in action. Winners can be offered internships or full-time roles on the spot, providing a direct path from education to career.
Highlight Modern Technology in Manufacturing
Changing the outdated view of manufacturing is essential. Emphasize the use of robotics, 3D printing, and smart manufacturing to show innovation. Apprenticeship programs that offer "earn as you learn" opportunities help eliminate financial barriers for young candidates.
Establish Registered Apprenticeship Programs
Partnerships with schools for registered apprenticeships provide a consistent source of entry-level talent. These students are well-vetted, have hands-on experience, require less training, and have higher retention rates.
Implement Practical Tests for Bulk Hiring
Eliminating resumes in favor of practical tests, such as inventory counting or label matching, can double the number of candidates. This approach identifies capable individuals regardless of background, including those re-entering the workforce or recent graduates.
Emphasize Job Security and Meaningful Impact
Manufacturing jobs are often recession-proof and contribute to essential products like medical equipment or renewable energy. Highlighting job security and the meaningful impact of their work attracts candidates seeking stability and purpose. Sharing real-life stories of workers making a difference can make the job feel worthwhile.
Create Partnerships with Local Educational Institutions
Forming partnerships with schools helps embed your brand into the local talent ecosystem. Educating, engaging, and inspiring candidates early on builds loyalty and ensures a steady flow of talent.
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