Unlocking Hidden Revenue: Job Board Leaders Share Innovative Strategies Beyond Job Posts

Job Board Leaders Monthly Online Roundtable

This was the 11th informal gathering where job board leaders came together to share best practices and discuss innovative strategies for diversifying revenue streams beyond traditional job postings and resume searches. Moderated by Steven Rothberg, founder of College Recruiter, and sponsored by Job Boards Connect, the session delved into various topics aimed at unlocking hidden revenue opportunities.

Key Discussion Points

• Diversifying Revenue Streams: Participants explored employer branding, career development tools, virtual job fairs, data monetization, and display advertising as potential avenues for additional income.
• Challenges and Successes: Discussions highlighted the challenges of upselling non-traditional services and the success of paid blog content and promotional mailshots for client retention.
• Career Development Integration: The integration of career development tools into job boards was a focal point, with platforms like Learnisa offering courses to candidates, creating career hubs for additional revenue.
• Monetizing Job Data Insights: The group discussed the potential of selling insights derived from job data to industries like financial institutions and recruitment agencies.
• Display Ads Profitability: While once highly profitable, display ads now face challenges due to lower CPMs, though strategic placement can still yield results.

Highlights from the Roundtable

• Matt Farrah shared insights on employer branding and the shift towards measuring application quality over quantity.
• Anton Buyanovskiy from Interview Smile discussed resume writing and AI interviewing services, noting better conversion rates at lower price points.
• Patrick and Dev from Learnisa presented their platform for offering courses to candidates, emphasizing the value of creating career hubs.

This roundtable underscored the importance of innovation and adaptability in the job board industry, offering valuable insights for leaders looking to expand their revenue streams and provide greater value to clients and candidates alike.