Marketing Manager — NATO and International Markets
Responsibilities
- Own market positioning. Adapt the company narrative for each target market — NATO members, allied and export customers — so it lands with that country’s procurement culture, threat picture and language, without fragmenting the brand.
- Build and run the AI-assisted marketing stack. Select, implement and operate AI tooling across content production, localisation and translation, creative, campaign analytics, market and account research, and SEO. Own the workflow, the quality bar and the guardrails — nothing goes out unchecked, and accuracy in this sector is not negotiable.
- Produce the content. Capability materials, case studies, white papers, technical briefs, video and imagery, web copy and executive thought leadership — accurate enough to survive a technical audience and clear enough for a non-technical one.
- Run the event programme. Defence exhibitions, trade shows, demonstrations and customer days across Europe, North America and Asia-Pacific: stand, materials, messaging, logistics, follow-up and honest measurement of what each one returned.
- Own digital. Website, search, LinkedIn and campaign execution, with tracking that ties activity to pipeline rather than to impressions.
- Support capture and bids. Provide the collateral, briefing material, demonstration content and market intelligence the commercial team needs for government pursuits and partner discussions.
- Handle press and partner marketing. Media relations in defence and trade press, announcements, and co-marketing with primes, partners and investors.
- Keep the brand coherent. Maintain one consistent identity across the air, ground and software lines, so each product reinforces the others rather than competing with them.
- Exercise judgement on what is publishable. Work closely with leadership on the line between compelling and sensitive — customer confidentiality, operational detail and partner agreements all constrain what can be said, and the holder is expected to spot that unprompted.
- At least 3 years in B2B or B2G marketing, with demonstrable ownership of campaigns and content — not solely coordination or agency management.
- Experience marketing across multiple international markets, ideally within NATO member states, and a working understanding of how defence and government buyers make decisions and on what timescales.
- Substantive, hands-on experience implementing AI in marketing: content generation and editing, localisation, research, creative production, analytics or campaign automation. You should be able to describe the specific tools and workflows you built, what they improved, and where you found their limits.
- Sound judgement about AI output — able to fact-check, edit and sign off work in a sector where an inaccurate technical claim is a commercial and reputational problem.
- Excellent written English, with the range to move between a technical brief, a ministerial-level narrative and a LinkedIn post.
- Proven event and exhibition delivery, end to end.
- Fluency with modern marketing tooling — CMS, CRM, marketing automation, analytics — and comfort setting up measurement from scratch.
- Practical and self-directed. The company does not have a large marketing department for you to delegate into.
- Willing to travel internationally and work across NATO / EU time zones.
- Background in defence, aerospace, security or another technically demanding regulated sector.
- Additional European languages.
- Established relationships in the defence trade press.
- Hands-on design, video or motion capability.
- Experience marketing both a hardware platform and a software product.
- Experience supporting bids, tenders or framework pursuits.
- Relevant degree, or an equivalent portfolio of work.
- Competitive base salary benchmarked to location and experience.
- Remote-first working, with company-funded travel to events, customer sites and team gatherings.
