Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.
Channel Impact is seeking an experienced Audience Acquisition Marketing Manager to join our winning team. In this role, you will be responsible for the development and execution of integrated marketing campaigns designed to drive registration, attendance, and attendee engagement for our client’s premier event. The ideal candidate is a data-driven leader capable of orchestrating complex, cross-functional programs, leveraging Account-Based Marketing (ABM) to secure high-value participation, and ensuring every campaign aligns with overarching business objectives.
This is a full-time, salaried position with benefits, for a remote worker within US.
What you will be doing:
- Campaign Implementation & Execution: Oversee the end-to-end marketing program lifecycle, including multi-channel demand generation and content strategy tailored to diverse audience segments.
- ABM Implementation: Design and execute ABM initiatives, targeting key strategic accounts. Identify high-potential prospects and create personalized attendee journeys that increase presence from prioritized enterprise organizations.
- Data-Driven Analytics & Optimization: Serve as the central point for program performance analysis. Leverage data analytics to identify audience trends, optimize conversion funnels, and provide actionable insights to stakeholders regarding registration velocity and attendee behavior.
- Cross-Functional Collaboration: Partner with our client’s Business Unit Marketing, Digital Marketing, Partner Enablement, and other internal organizations to ensure seamless program integration and consistent messaging.
- Business Impact Reporting: Quantify the impact of the event marketing activities on pipeline and business development, utilizing advanced reporting to demonstrate ROI.
What you bring:
- 5+ years of experience in B2B marketing, specifically within complex demand generation or large-scale event environments. (Required)
- AI Proficiency: Experience with using AI tools and platforms.
- ABM Expertise: Proven success in implementing Account-Based Marketing frameworks to drive engagement and acquisition.
- Analytics Proficiency: Advanced capabilities in data analysis. Experience with BI tools (e.g., Tableau, PowerBI) and AI marketing automation platforms to translate large datasets into strategic improvements.
- Project Management: Exceptional ability to manage multiple workstreams under tight, mission-critical deadlines.
- Ability to work cross-functionally and build solid relationships across teams and stakeholders
- Experience working in the technology industry preferred.
- Limited Travel (5%)
Our Benefits:
- Competitive compensation commensurate with experience
- Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance
- Flexible paid time off
- Paid holidays
- 401k & Company Match
- Learning & Development Stipend
- Employee Referral Bonus
Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.
