UX/UI & Packaging Designer – Health & Wellness CPG

About the Role:

CWTCH is a culture first company that acts as a content studio, manufacturing and selling products that solve real problems. We're looking for a sharp, innovative UX/UI & Packaging Designer to join our creative team, with a specialty in building high-converting web experiences and designing beautiful, functional packaging for consumer wellness brands.

If you're passionate about innovative, consumer-friendly design, and know how to harness AI tools to make your creative process more impactful and efficient, we want to hear from you.

Core Responsibilities:Web & UX/UI Design

• Design intuitive landing pages and web experiences using tools like Figma, with an eye toward conversion optimization.
• Wireframe and develop page mockups for new product launches, subscription flows, and branded storytelling pages.
• Collaborate with performance marketers to test and iterate on UX flows that improve click-through rates and conversion metrics.
• Stay current on DTC and wellness site trends; bring fresh thinking to product storytelling and layout.
• Work with a CRO lead to iterate on landing pages and site architecture.

Packaging Design

• Develop compelling packaging for supplements, tinctures, gummies, and more—with a deep understanding of what drives trust and appeal in the wellness space.
• Translate brand identity into physical experiences, from labels to unboxing.
• Work closely with operations to ensure packaging files are compliant with print specifications and FDA/DSHEA labeling requirements.

Digital Ad Development

• Use a combination of innate design skills and AI tools to make compelling ads to be used on Meta and elsewhere.
• Research ad trends and collect Meta ads to inform new ad campaigns and iterations.

AI-Enhanced Design Process

• Use AI tools (e.g., ChatGPT, Midjourney, Runway, Galileo, Uizard) to accelerate copywriting, ideation, and design iterations.
• Integrate AI into your workflow to streamline creative output, prototype faster, and explore more variations.

What We're Looking For:Required Experience

• 2–4 years of UX/UI or packaging design experience, ideally in the CPG or health/wellness industry.
• Experience with e-commerce flows and DTC marketing strategies.
• Fluency with Figma, Adobe Creative Suite, and AI-assisted design tools.
• A strong portfolio demonstrating web design, product packaging, and brand identity development.

Bonus Points

• Knowledge of supplement labeling and packaging compliance.
• Comfort running A/B tests and interpreting creative performance data.
• Experience with motion graphics or 3D product mockups.

Soft Skills

• Detail-oriented and obsessed with delivering pixel-perfect work.
• Communicative, proactive, and unafraid to ask questions or propose new ideas.
• Able to juggle multiple deadlines and pivot quickly when needed.

Join us if you’re excited about crafting beautiful, high-converting design work for a fast-growing health & wellness brand—and want to grow with a team that values creativity, experimentation, and thoughtful design systems.