Role Description The Digital Marketing Assistant is a full-time, remote role responsible for supporting the planning and execution of online marketing activities for trade shows and conferences. Day-to-day tasks include assisting with digital campaigns across email, social media, and web platforms, helping to create and update marketing content, and conducting basic market research to identify target audiences and trends. The role also involves monitoring campaign performance, preparing reports, and supporting customer inquiries related to event registrations and online communications. The Digital Marketing Assistant collaborates with sales and event teams to ensure consistent messaging, timely promotion of events, and an engaging digital presence that drives attendance and exhibitor interest.
Qualifications
- Strong Communication and Customer Service skills to interact with attendees, exhibitors, and internal teams.
- Market Research and Sales & Marketing skills to support audience targeting, campaign planning, and lead generation.
- Sales skills to assist in outreach efforts, follow-ups, and promoting event participation.
- Comfort working with digital tools such as email marketing platforms, social media channels, and basic analytics dashboards.
- Good organizational skills, attention to detail, and the ability to manage multiple tasks and deadlines in a remote setting.
- Ability to work independently as well as collaboratively with cross-functional teams in a virtual environment.
- Prior experience or coursework in marketing, communications, business, or a related field is beneficial.
- Interest in events, conferences, or trade shows and willingness to learn digital marketing best practices.