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Law Firm Marketing & Business Development Coordinator

Kupfer., PLLCUnited States
$62k–68k · statedRemote · USAEntry Level

Skills

  • MARKETING
  • BUSINESS DEVELOPMENT
  • SALESFORCE
  • RELATIONSHIP MANAGEMENT
  • AGENCY COORDINATION
  • REFERRAL NETWORK MANAGEMENT
  • AI TOOLS
  • CONTENT CREATION
  • PROJECT MANAGEMENT
  • COMMUNICATION

About the role

About Us

We are a fast-growing, fully virtual corporate, transactional, and employment law firm. Comprising a tight-knit team of 8 attorneys, we primarily handle middle and lower-middle market M&A deals and serve as outside general counsel to entrepreneurial businesses with a concentration in the wealth management industry. Because we operate entirely in a virtual environment, our team members enjoy geographic flexibility, high trust, and a focus on timely completion or project and measurable results without micromanagement.


What We Offer

Fully remote work environment with a flexible schedule.

Starting salary ($62-$68K) plus performance-based growth opportunities.

Collaborative and supportive team culture that values efficiency and innovation over corporate bureaucracy.


The Role

We are seeking a highly autonomous, execution-focused Marketing & Business Development Coordinator to drive our brand visibility, systemize our business development efforts, and scale our referral networks. This is a true "doer" role. You will be the primary engine behind our growth, managing critical relationships with industry partners, Centers of Influence (COIs), and referral networks, while maintaining client referral pipelines. You will also serve as the central internal liaison coordinating with our external agency partners. The ideal candidate has a blend of creative execution (leveraging AI tools to create and make efficient systems and scale content), data discipline (managing Salesforce), and proactive relationship management. Because we are a remote firm, you must be a self-starter who communicates proactively and thrives when given ownership of projects.

Core Duties & Responsibilities

Agency Coordination: Serve as the primary internal point of contact for the firm's external PR firm and social media agency. Ensure branding consistency, track deliverables, and seamlessly pass attorney insights and deal details to our agencies for execution.

Referral & COI Network Management: Help attorneys systematically nurture relationships with industry partners, Centers of Influence (COIs like accountants, bankers, and wealth advisors), and traditional referral networks. Track touchpoints to ensure consistent outreach.

Client Referral Programs: Manage and coordinate the logistics of firm client referral initiatives, tracking incoming leads and ensuring proper acknowledgment and follow-up.

CRM (Salesforce) Architecture & Hygiene: Serve as the internal owner of the business development and relationship management aspects of Salesforce. Maintain data integrity, track business development pipelines, and ensure clients, prospects, and COI networks are cleanly segmented for targeted outreach, firm announcements, and legal updates.

AI-Enhanced Content Execution: Utilize generative AI tools responsibly to brainstorm, draft, and scale content, transforming complex attorney insights into polished, readable public material efficiently.

Deal Announcements: Gather critical deal data from transactional closings to coordinate "deal closed" announcements (tombstones) across social media channels, our website, and email newsletters to highlight our transaction volume.

Attorney BD Support: Assist attorneys with formatting presentation slides, updating digital biography pages, and preparing tailored capabilities decks or pitch materials for prospective clients.

Job Requirements

Experience: A minimum of 2-3 years of marketing or business development experience. Prior experience in a law firm, accounting firm, or B2B professional services agency is highly preferred.

Salesforce Proficiency: Proven, hands-on experience utilizing Salesforce (or similar system) to track pipelines and manage B2B contact data.

AI Proficiency: Demonstrated ability to leverage generative AI platforms to accelerate content drafting, marketing workflows, and research.

Agency Management: Experience collaborating with or managing external vendors, PR firms, or creative agencies to deliver projects on time.

Remote Work Proficiency: A proven track record of working successfully and productively in a fully remote or virtual environment.

Communication & Autonomy: Exceptional written communication and project management skills. You must be able to operate independently without micro-management.

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