Freelance Social Media Content Creator & Manager

We’re looking for a content-obsessed creative to join us on a freelance/retainer basis and bring fresh energy to three of our beloved home brands.

If you live for content trends, get excited about sheets and spatulas, and know how to make a reel that both delights and converts—keep reading.

About Us

We’re a portfolio of thoughtfully designed DTC brands that make everyday living better—from bath towels that feel like a spa to bedsheets that stay cool all night to kitchen tools that actually work.

Our brands have been featured in places like Vogue, NYTimes, Wirecutter, and GQ—and we’re looking to keep showing up, but in your visual voice.

The Role

This is a part-time, retainer-based freelance role to own social content for 3 brands. You’ll create 3 posts or reels per brand each week (so 9 total per week), working across a mix of formats including UGC-style video, trends, brand storytelling, and educational content.

You’ll be responsible for:

• Content ideation and planning (aligned with brand voice and goals)
• Short-form content creation (filming/editing + basic graphics)
• Publishing directly to IG/TikTok (via scheduling tools or manually)
• Weekly performance check-ins with simple takeaways

You Might Be a Fit If You...

• Are fluent in IG + TikTok culture, trends, audio, and formats
• Are a strong visual storyteller who can make products feel aspirational and approachable
• Love the home category (you can talk about linen weights and silicone finishes all day)
• Can work independently and manage content across multiple brands without missing a beat
• Have an eye for good lighting, clean editing, and clear brand tone

Details

• Remote
• Weekly deliverables: 9 posts (3 per brand)
• Monthly retainer preferred -- $1500 - $2200 AUD per month
• Tools: Instagram, TikTok, Google Drive, basic editing software (CapCut, InShot, Adobe Suite, etc.)

About Pattern Brands

Pattern is a family of brands with the shared mission of enjoying daily life. Since its launch in 2019, Pattern has developed and brought to market two thoughtfully-made and design-forward home-centric brands: Open Spaces and Equal Parts, and it has acquired GIR, Letterfolk, Poketo, YIELD, and Onsen. The team behind Pattern Brands formerly founded Gin Lane, a brand agency that built dozens of direct-to-consumer brands and digital experiences across industries for over a decade.

At Pattern, we’re building an inclusive team of diverse individuals as passionate about our mission as we are. We set out to ensure each member has the resources they need to thrive, create, and succeed.

As an equal opportunity employer, all persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, military or veteran status, disability or handicap, protected medical condition as defined by applicable state or local law (cancer or genetic characteristics), pregnancy, childbirth and related medical conditions, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.