Role Description The Influencer Marketing Specialist in the UK will manage and grow Reflaunt’s influencer and creator partnerships to support brand awareness and customer acquisition. This full-time remote role involves identifying and vetting influencers aligned with Reflaunt’s brand values, negotiating collaboration terms, and coordinating campaign briefs, timelines, and deliverables. The specialist will oversee day-to-day campaign execution, including content review, approvals, and posting schedules across social platforms. They will monitor performance metrics, compile campaign reports, and optimize strategies based on data insights and market trends. The role also includes collaborating with marketing, brand, and partnership teams to ensure influencer content supports broader storytelling around resale, circular fashion, and sustainability.
Qualifications
- Strong influencer marketing and social media expertise, including experience identifying, onboarding, and managing creators across platforms such as Instagram, TikTok, YouTube, and emerging channels.
- Skills in campaign planning and execution, including briefing influencers, coordinating content calendars, and aligning campaigns with broader brand and performance marketing objectives.
- Ability to analyze campaign performance data, use social and influencer analytics tools, and translate insights into actionable recommendations and optimizations.
- Excellent written and verbal communication skills, with the ability to craft clear briefs, negotiate partnerships, and maintain professional relationships with influencers, agencies, and internal stakeholders.
- Knowledge of the fashion and luxury sector, with interest or experience in sustainability, circular economy, or resale models considered a strong advantage.
- Demonstrated ability to work independently in a remote setting, manage multiple projects simultaneously, and meet deadlines in a fast-paced, international environment.
- Previous experience in influencer marketing, social media management, or digital brand partnerships, ideally within fashion, lifestyle, or e-commerce.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
