Company Description Claire Burke is an iconic home fragrance brand established in 1957 and recognized as the original creator of the potpourri category. The brand has expanded into a wide range of fragrance formats, including candles, reed diffusers, room sprays, and electric plug-in units, all designed to promote well-being and happiness in the home. Claire Burke is committed to crafting high-quality fragrances that enrich daily life and elevate home environments.
Role Description This full-time, remote Creative/Digital Marketing Specialist role focuses on developing and executing digital marketing campaigns that strengthen Claire Burke’s brand presence and drive customer engagement. The specialist will create and manage content for social media, email, and web platforms, ensuring messaging and visuals align with brand standards and fragrance collections. Day-to-day responsibilities include:
- Design, build, schedule and send promotional campaigns in Klaviyo.
- Maintain the email calendar, customer segmentation and lifecycle flows.
- Photograph/create and edit product images.
- Maintain/update Shopify platform product content, collections, landing pages, banners, and promotional merchandising.
- Create/enhance product descriptions and videos for Walmart, TikTok Shop, Shopify and other channels.
- Plan and implement creative strategies, overseeing digital branding initiatives, collaborating with cross-functional teams on promotional launches, and analyzing campaign performance to optimize results.
- Monitor home fragrance market trends, and propose new ideas to enhance online visibility and customer experience.
Salary: $50,000 plus vacation benefits.
Required Qualifications
- Strong Creativity Skills with experience developing original, compelling digital content.
- Experience with social media management, email marketing, and analytical capability to interpret email blast and/or ad effectiveness and improve for future.
- Bachelor’s degree in Marketing, Communications, Design, or a related field, or equivalent practical experience.
- Klaviyo experience-2 years minimum
- Shopify DTC platform experience-2 years minimum
- TikTok Shop Experience-1 year minimum
- Must have a good sense of humor.
Beneficial, but not mandatory Qualifications:
- Excellent Communication and Writing abilities for clear, engaging brand messaging.
- Proficiency in Creative Strategy and Branding to shape and maintain a cohesive brand identity.
- Knowledge of digital marketing best practices and current trends in lifestyle or home fragrance sectors.
- Ability to work independently in a remote environment, manage multiple projects, and meet deadlines.
- Familiarity with graphic design and content creation tools (e.g., Canva, Adobe Creative Cloud, CapCut) is a plus.
- Photographic skills helpful