TripLog is looking for a Content Marketing Specialist to assist in scaling content and collateral to drive reach and increase market share in the mileage and expense reimbursement category.
This role will focus primarily on researching, writing, updating, optimizing, and publishing content for the TripLog website. Candidates should possess strong writing capabilities and a solid understanding of SEO fundamentals.
This is a remote position. You can be based anywhere in the United States.
What You’ll Do
- Research, write, optimize, and publish new articles, guides, comparison pages, and other website content
- Conduct basic keyword research and understand the search intent behind target topics
- Structure and optimize content for search engines and generative AI models, including headings, titles, metadata, internal linking, and related on-page SEO
- Update existing content to keep it accurate, useful, current, and competitive in search
- Research unfamiliar topics and verify factual claims using reliable sources
- Publish content in our CMS and follow TripLog’s guidelines for formatting, links, images, alt text, and metadata
- Learn TripLog’s products and industry well enough to identify inaccuracies, content gaps, and opportunities for improvement
- Use AI tools to assist with research, drafting, editing, and content updates while independently reviewing and improving the output
- Help create additional written marketing materials such as case studies, one-pagers, sales materials, and product-focused content
What We’re Looking For
- Strong writing, editing, and research skills
- A working understanding of SEO fundamentals and search intent
- Ability to conduct basic keyword research and translate it into useful content
- Ability to explain unfamiliar or complicated topics clearly
- Good judgment when evaluating sources and factual claims
- Strong attention to detail
- Comfortable learning and working in a CMS
- Ability to take feedback and apply it consistently
- Ability to manage multiple assignments and deadlines
- Comfortable using AI-assisted writing and research tools without relying on them blindly
- Ability to work independently once expectations and subject matter are understood
Qualifications
- 1-3 years of experience in SEO content marketing, copywriting, journalism, or a related role
- Experience writing for a B2B or software company
- Experience with Webflow, WordPress, or another CMS
- Experience with Google Search Console and Google Analytics
- Experience using SEO tools like Semrush or Moz
Nice to Have
- Experience writing product comparisons or other commercially focused content
- Experience working with localized or international content
About TripLog
TripLog provides mileage tracking, employee reimbursement, and expense management solutions for individuals and businesses. Our solutions help companies manage mileage and related expenses while giving employees an easier way to track their business driving for reimbursement.
Compensation: $50K - $60K
Benefits:
- 401K
- Health benefits
- Generous PTO
- Stock Options
Please visit our website to learn more about Triplog