App Marketing Guru

About Keepbox

Keepbox is a fast-growing consumer app that helps parents save, organize, and celebrate their children’s artwork — digitally and physically. We’re building a design-led, emotional consumer product, and social, creators, and paid content are our primary growth engines. 

We’re looking for a hands-on marketing ninja who can run day-to-day social, scale creator campaigns globally, and support paid growth.

What You’ll Do

Social Media & Content

• Own daily management of Instagram, TikTok, and Facebook
• Create and publish short-form content (Reels, TikToks, Stories)
• Turn real user content (kids’ artwork, parent stories, reactions) into engaging posts
• Stay on top of trends, hooks, sounds, and formats — and execute quickly
• Write captions that feel warm, human, and authentic

Influencer & Creator Campaigns (Global)

• Identify and source creators globally (parents, mums, dads, teachers, family creators)
• Run influencer campaigns end-to-end:
• Outreach & relationship management
• Negotiation (gifting, paid, affiliate, or hybrid)
• Clear creative briefing and timelines
• Coordinating posts and approvals
• Tracking performance and learnings
• Repurpose creator content into organic and paid ads
• Build a scalable, repeatable creator pipeline

Paid Social (Meta & TikTok)

• Help plan, launch, and manage Meta (Instagram/Facebook) and TikTok campaigns
• Turn organic + creator content into paid creatives
• Run weekly creative and audience tests
• Monitor CTR, CPA, ROAS, and creative fatigue
• Work closely with the founder on experiments and budget allocation

Strategy & Growth

• Help shape KeepBox’s social and creator strategy
• Identify what content drives installs and subscriptions
• Propose new growth ideas (UGC programs, ambassador programs, creator series)
• Support feature launches, offers, and pricing experiments
• Share insights clearly and regularly

What We’re Looking For

Must-Have

• Based in the UK
• Strong understanding of Instagram & TikTok, especially short-form video
• Hands-on content creation experience
• Experience running influencer/creator campaigns
• Familiar with Meta Ads Manager and/or TikTok Ads
• Strong creative judgment and copy instincts
• Organized, proactive, and comfortable working in a startup environment

Nice-to-Have

• Experience with consumer apps or DTC brands
• Experience repurposing UGC into paid ads
• Basic video editing skills (CapCut, Canva, Final Cut, etc.)
• A personal or side social account with strong performance

What Success Looks Like

• Consistent, high-quality social content shipping weekly
• Clear improvements in paid performance and installs
• Regular experimentation and learning
• A growing, recognizable Keepbox presence on social

Why Join KeepBox

• Work directly with the founder on a fast-growing consumer app
• Have real ownership over social, creator, and paid growth
• Equity options available — meaningful upside as the company scales
• Flexible, remote-friendly role (UK-based)
• High-trust environment with room to experiment and move fast