Social Media Freelancer (Sports)

Social Media Manager (Freelance, Part-Time)

Remote, UK

Propel are partnering with a fast-growing sports brand who are looking for a part-time freelance Social Media Manager. This is a fantastic opportunity for someone with a strong knowledge of sports culture — ideally with experience working in live sports, football, or other sports environments. The role offers flexible working, around 3 days per week, with some evening and weekend work required in line with live coverage.

The role:

Manage programming and scheduling of content across social platforms

Edit and adapt athlete-led shows, podcasts and highlights for digital use

Create and deliver content strategies across Instagram, TikTok, X and YouTube, tailoring content to each platform

React to cultural and sporting moments in real time to engage Gen Z and wider sports fans

Support day-to-day posting, community management and audience engagement

What we’re looking for

Proven understanding of sports culture, with hands-on experience in live sports, football or other sporting environments

Skilled across all major social platforms, with knowledge of formats, specs and engagement best practices

Flexibility to work some evenings and weekends around live events

A positive, proactive approach and a collaborative mindset